CONTRIBUTION: Sole designer
SCOPE: Brand conception, packaging design

PROJECT DETAILS: The Cracken is intentionally misspelled to distinguish from the original squid version of the Kraken.  Inspired by messages in swing top bottles and the old timey nature of pirates and mysterious sea monsters.  The Cracken brings a nautical theme to craft root beer.  The blue glass and non traditional swing top bottle are meant to help the product stand out on the shelf.
TARGET MARKET: Soda lovers looking for a root beer with a backstory and unique packaging.